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Privacy policy

Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us. Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.



1. Who we are and how we can be contacted

Our full company name is Michelin North America, Inc. (“Michelin”). If you need to contact us you have a number of options, you can:

2. Our websites covered by this privacy policy

The information presented in this policy applies only to the Michelin recruitment site. To find more about the personal data processed in the context of recruitment management, please refer to clause 5 below.

3. About our Date privacy officer

While everyone at Michelin is committed to protecting and respecting your privacy, we have a Data Privacy Officer who deals with all aspect of personal data at Michelin. You can contact our Data Privacy Officer by sending an email to

4. Other policies and information we encourage you to read

While this Privacy Policy contains all the information you need on how we collect and use your personal information on our websites, there is information in some other places which we encourage you to read.

When you use our website and other digital products and services provided by us, information can be collected through cookies to distinguish you from other users of our website and other digital products and services. We have a separate Cookie Policy which explains our use of cookies and the purposes for which we use them. We encourage you to read our Cookie Policy here.

Our Terms of Website Use tells you the terms on which you may make use of our websites and should be read alongside this Privacy Policy. You can read our Terms of Website Use here ([insert Terms of Website Use hyperlink]).]

Our site may contain links to and from our websites and digital platforms of our partner networks, advertisers, affiliates and social media pages. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

5. Information we may collect from you

This section sets out: • how we collect your personal information;

• the categories of data that we collect;

• a description of how we plan to use the information we collect;

• the legal basis that we will rely on to process information collected;

• how long we will hold the information collected; and

• specific types of data

Retention of information varies depending on the purpose/activity for which the information is being provided or used and is deleted according to retention policies at end of the program. We may collect and hold the following information about you:


Data collected  Purpose/Activity Type of Data Lawful basis for processing

Information you give to us when

you enter a competition or

promotion (“Competition Data”).

To enable us to send you further

information about the competition

or a prize if you are the competition

winner. Unless we state otherwise

when we collect your information,

we will only use this information

for managing and administer the

competitions or promotions.

Competition Data might include,

for example, your name and e-mail

address. If you win a prize we may

request your full address to enable

us to send you your prize.

The performance of an agreement

between you and us to enter the

competition or promotion.

Information you provide to us when

you complete a survey or respond

to a questionnaire or submit

a review or feedback (“Review Data”).

To collect information about

a specific matter, for example,

our services to you or reviews

of our products/services.

In many cases surveys, and

questionnaires are anonymous

and we only collect personal

information for statistical data.

If this is not the case, we will

let you know at the time of

collecting the information.

If such functionality is available,

feedback and reviews may be

disclosed on the Website with

some personal information.

In such case, you will be informed.

Information may include

your full name, your email

address and other personal data requested.

As the legal basis for processing

Review Data, we will use our

legitimate interests in the monitoring

and improvement of our products

and services to our customers

and users and in the sharing

of customer experience with web users.

If you register for any of our digital

products or services via an account

we will request information to enable

us to identify you and provide the

products and services to you

(“Account Data”).

Account Data will be processed

for the purpose of operating our

websites, providing digital

services you sign up for,

communicating with you

about those digital products and

services and maintaining back-ups of our services.

Account Data will include

your full name and email

address. We may also ask

you to set a password so you

can securely log on to your account.

The performance of the agreement

between you and us for the

provision of the digital product and

services is the legal basis for processing Account Data.

Information you provide us

when using location services,

for example our dealer

locator (“Location Data”).

This information is used

to identify dealers in

that surrounding location.

To use some of our services we

request a location or use your

browser’s or device’s location.

Please refer to your browser

or operating system privacy policy.

The performance of the agreement

between you and us for the

provision of the digital product

and services is the legal basis for

processing Location Data.

Information you provide us when

you communicate with us, e.g.

by email, contact us form via

our websites, or through the

live chat function on our website (“Communication Data”).

This information is used to

enable us to respond to or

follow up on your comments,

queries or questions.

Information may include your full

name, your email address and other

personal data you provide us to enable

us to deal with your communication.

We will use our legitimate

interests in assisting you

and answering your

communications as the legal

basis for processing Communication Data.

If you request further information

from us by signing up to receive

any of our newsletters or

marketing communications

(“Marketing Data”).

For further details, see section

6 below.

Marketing Data is processed for

the purposes of sending

you the relevant notifications

and/or newsletters and/or any m

arketing communication.

We will ask you for your

name and email address

so we can send you these information.

The legal basis for this

processing is consent.


When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.

Michelin provides its Business Partners with technologies that enable the serving and display of relevant advertisements to individuals who access a publisher’s website, mobile app, or other online content. Michelin’s technology also helps its Business Partners collect and manage the data generated by such advertisements as well as data that its Business Partners may already have and data that they collect regarding visitors to their digital properties, including websites and mobile applications.

Michelin advertising technology also offers data management services to Business Partners via its data management platform (“DMP”). The Michelin DMP enables its Business Partners to collect, store and analyze non-PII about their audiences. Michelin’s Business Partners may use DMP and data collection tools to develop and name custom data segments.

Michelin’s advertising technology collects and/or uses only non-PII, including: information about the device and its IP address; the browser or application used; which and how many, Business Partner web pages have been viewed by a browser or application; search terms entered on business partner websites; referring and exit pages; the date and time an advertisement was viewed; precise geolocation data from third parties; location data; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Michelin may collect and match this non-PII across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Michelin also obtains non-PII from third party data vendors that receive such non-PII pursuant to their own privacy policies.

We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.

While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text sections, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to other users of our website.

This website is not intended for use by children and we do not knowingly collect data relating to children. If we become aware that we are holding any information about children under the age of 13, we will take any actions necessary to comply with data protection legislation, including if appropriate, deleting the information. If you become aware that your child (under 13) has provided their personal information to us, without your consent, please let us know as soon as possible by emailing so that we can take appropriate action.

6. Marketing communications

You will receive marketing communications or newsletters from us only (i) if you wish it, (ii) if you are one of our customers, provided that this communication will concern similar products or services or if (iii) this communication is linked to your business activity.

In this context, we will use the information you provide us, usually just your name and email address.

In any case, you can unsubscribe or make stop direct marketing from us at any time either

(i) by clicking on the unsubscribe option at the bottom of each marketing communication we send to you; and

(ii) by contacting us by email or letter using any of the contact details set out in this notice.

We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 3 years, we will remove your details from our database. There’s nothing stopping you for subscribing again at any time.

From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you. This is necessary for the legitimate interest of our business in developing our products and services and growing our business.

7. Information we collect about you from other places

To enable us to provide you with our services, we may receive personal information about you from other sources, including:

8. Security of your personal information

While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.

9. sharing your personal information

We only share your personal data with people who have a need to know such information to perform their responsibilities. We may share your personal information with the following:

These service providers are legally obligated to keep the personal information they may have received confidential and secure and to use your personal information the basis of our instructions only.

We may also share your personal information with third parties:

(i) For legal reasons

If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of the Michelin Group, our customers, or others. In this context, we may disclose your personal information to our professional advisors who are under a duty of confidentiality.

(ii) On the basis of your consent

Third parties can collect information about you on our website, products or services via cookies or similar technologies, in order for example to provide personalized ads or to make profiling. These cookies will be accepted by you in accordance with our Cookie Policy. You can read it here.

10. international tranfers of personal data

Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.

As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.

11. How long will personal information be kept by us ?

As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfill the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 above.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

12. Your rights under data protection legislation

Data protection rights vary by jurisdiction. Michelin strives to comply with all data protection laws, and takes these requirements seriously. You may have certain rights by virtue of your residency or citizenship. It is recommended that you contact your local governmental organization to learn more.

13. What can you do if you're not happy

We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:

We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.

14. About data security

Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.

On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.

Michelin ensures that your personal data are not altered, damaged or accessed by unauthorized third parties.

15. Changes to our privacy policy

We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. If you have an online account with us, we may notify you of any changes by email or through your account the next time you log on.


Date : May 2019

Amérique du Nord