CULTIVATE A CULTURE OF BELONGING

In 2023, the Michelin Women’s Network made tremendous progress in increasing the number of, and visibility and opportunities for, women in manufacturing and sales. Women in Sales, a sub-group of the Michelin Women’s Network, connects women and allies in our sales organization with the mission of creating a safe space where people feel supported in their career journey and comfortable to share. “Creating a sense of belonging and advocacy in a largely field based workforce, where women can often feel isolated, is a unique challenge,” said Enterprise Off-Road Account Specialist Jackie Greenberg, who serves as co-leader for Women in Sales. “In 2023, we increased our touchpoints, especially through training and development workshops on topics like D3 Edge (Design, Develop, Deliver) presentation skills, effective negotiation tactics, strategic sales planning, promoting allyship and countering imposter syndrome.” Women in Motion, another subgroup of the Michelin Women’s Network, addresses the critical need to attract, retain and develop women in manufacturing across 25 of our North American plants. Under the leadership of Kate Key, the group has nearly quadrupled its membership since its founding in 2021. In 2023, the group hosted more than 70 “belonging touchpoints” including training, luncheons and a Q&A with top manufacturing leadership. The Women in Motion group also worked to make women more visible in Michelin ads and visuals for manufacturing in its “If I Can See Her, I Can Be Her” campaign.