Associate Brand Manager

Associate Brand Manager

Michelin is hiring!

- - - - - - - - - - - -

Associate Brand Manager (Accelerated Development Program)

The Opportunity:

At Michelin, we’re on a mission to enable Motion for Life — through tires, around tires, and beyond. As a global leader in mobility and innovation, we are looking for a creative and strategic Associate Brand Manager to join our marketing teams. This is a high-impact role for a candidate with experience in brand and customer strategy, eager to make their mark in a purposeful company recognized worldwide for excellence and sustainability.

This position is an entry point for future marketing leaders in our organization. It is based in Greenville, SC – close to beaches, mountains, and major cities like Atlanta and Charlotte.

What You’ll Do:

As an Associate Brand Manager, you will lead cross-functional marketing initiatives that shape performance, customer engagement, and channel strategy across Michelin’s various segments. You will act as a key strategic partner for product management, sales, and customer teams, driving both insight and execution.

• Develop and implement segment or brand strategies tailored to customer needs, industry trends, and channel dynamics applying SAVE model (SAVE - Solution, Access, Value, Experience).
• Lead go-to-market planning for new product launches and service innovations.
• Conduct in-depth market analysis to identify white space, growth opportunities, and customer segmentation strategies.
• Collaborate with channel partners and sales teams to improve brand awareness, penetration, and value proposition.
• Monitor performance of important metrics across product, channel, and campaign activities; recommend actions based on results.
• Oversight of customer insights and marketing strategy across U.S. and Canada.
• Champion a consistent and differentiated brand voice in touchpoints and channels.
• Drive internal partner alignment, presenting to senior leaders and contributing to key business decisions.

What You Will Bring:

• MBA or equivalent experience from a top institution preferred.
• At least 2–3+ years of continuous, hands-on brand or marketing experience within a single organization, demonstrating ownership and sustained impact over time. Ideally in brand management, commercial marketing, within a large corporation.
• Strong analytical and critical thinking capabilities; confident navigating ambiguity and setting priorities.
• Consistent track record of collaborating across functions and influence without authority.
• Passion for delivering customer-centric solutions that drive brand equity and business growth.
• Strong communication and presentation skills.
• Experience in industrial, automotive, or tech sectors is a positive.

Relocation Assistance Provided

#LI-HIRINGMICHELIN

Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!