Business Analyst - Marketing Cloud (experienced level professional)

Offer published on 2024-05-09
Location :
CHARLOTTE, NC, United States of America
Sector :
Contract Type :

Open positions

Business Analyst - Marketing Cloud (experienced level professional)

Michelin is hiring!

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Michelin is hiring! We are looking for a marketing professional who is passionate about digital and people to join our company and be a key player of our team.

The opportunity

Michelin has an immediate opening for a Business Analyst in Salesforce Marketing Cloud who will be responsible for deploying Marketing Automation solutions across multiple markets around the world, for customers (B2B) and consumers (B2C).

Our Digital Transformation project team of 40+ people are passionate about “Digital” and the opportunities that are being created because of this transformation at Michelin, the worldwide leader in Mobility.

This role is a key contributor to enabling Digital Transformation in Marketing and will allow Michelin to streamline its marketing campaigns and cultivate leads that generate business growth. You will be part of a team that contributes to improving Digital Marketing capabilities, every day.

This team offers flexible hybrid work conditions at our Digital Hub in Charlotte, North Carolina. Charlotte, NC offers vibrant arts' scene, a diverse culinary landscape and proximity to several booming industries. The city's mild climate allows for outdoor activities year-round, and its Southern charm creates a welcoming community. With a mix of urban amenities and natural appeal, Charlotte provides a high quality of life for residents.

We are driven to be the employer of choice for people pursuing a career with respect and purpose. If you are enthusiastic about digital marketing, and eager to make a difference, we would love to hear from you. Apply now to become a member of our dynamic team!

What will you do

  • Gather business user needs and translate the expression of business needs to User Stories; collaborate with the developer team to share and validate them post development.
  • Be the consultant with a continuous focus on identifying improvement opportunities and recommending solutions.
  • Drive business growth by enabling data-driven decision-making.
  • Be a coach to the teams and help lead to increase adoption of Marketing Cloud at Michelin.

What will you bring

  • 4-6 years of experience in marketing automation solutions deployment in multiple markets.
  • Good knowledge of Salesforce Marketing Cloud or another leading marketing automation technology.
  • Demonstrated experience with Agile way of working in a deadline driven environment with rapid release cycles.
  • Proficient in the use of Microsoft Office® Suite (Word, Excel, PowerPoint) and ability to learn other software systems.
  • Ability to influence and negotiate effectively with different partners, both in verbal and written forms.
  • Marketing Automation Certifications are preferred.



Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!