CRM and Digital Manager - Lead management and eCRM - Multi LB

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CRM & Digital Manager – Lead Management & eCRM

Location: Keele (Hybrid – with regular on‑site collaboration)
Salary: £50,456 + up to 14% bonus

Are you ready to use your CRM expertise and data‑driven mindset to deliver real impact at territory level? Are you someone who thrives when given autonomy, responsibility and the chance to elevate those around you?

If so, this could be the perfect opportunity for you.

We’re looking for an experienced CRM & Digital UK & ROIF Territory Manager – Lead Management & eCRM, someone who brings insight, structure and confidence to our digital ecosystem, and who will coach and develop a small team of marketing apprentices as they grow. You will be responsible for translating Michelin global defined CRM and digital approaches into effective UK & ROI execution, ensuring campaigns, journeys and tools deliver measurable results locally.

Why Michelin?

Why should you join Michelin, you ask? Because at Michelin, people are paramount. If you are looking for a company that challenges and promotes you as an employee while keeping an eye on progress and sustainability, then you've come to the right place! If you want to design yourself and work flexibly – then we are the company for you.

The entire mobility industry is changing, which is why we are currently looking for people who want to make a difference together with us and approach topics such as innovation and sustainability with just as much conviction and passion as we do.
 

What you’ll bring

• You are already a CRM expert, confident in leading, advising and guiding the territory business.

• Proven capability to translate central strategy into effective territory‑level execution, underpinned by strong operational excellence

• 3–5 years’ experience in CRM, digital marketing or insight driven customer engagement.

• Strong understanding of segmentation, email marketing and customer journey design.

• Knowledge of website management and front‑facing digital activity, including online profile updates.

• Ability to interpret complex datasets and turn them into clear action points.

• Comfortable working in a matrix organisation with skills in influencing senior leaders and engaging cross functional teams.

• Curious, proactive and committed to continual improvement.

• Salesforce or lead generation experience is a bonus (not essential).

• A full UK driving licence & Right to Work in the UK

What will you be doing?

You will lead the day‑to‑day delivery of CRM activity across the UK & ROI, ensuring centrally defined CRM approaches are translated into effective, practical execution that works for the local market. The role is strongly operational, with a focus on turning central direction into high‑quality territory‑level delivery that improves customer journeys, campaign performance and digital maturity.

You will be responsible for running and optimising CRM activity locally, including email marketing, campaign set‑up and execution, and ongoing improvement of customer journeys. This includes adapting centrally defined frameworks and standards to suit UK & ROI customer needs, ensuring communications are well‑targeted, personalised and aligned with best practice, while supporting the growth, quality and effective use of the customer database.

A key part of the role is hands‑on management of Salesforce Marketing Cloud at territory level, working closely with our CRM agency and central teams to ensure data is correctly integrated, campaigns are delivered smoothly and tools are used effectively. You will identify where central approaches need local refinement, applying market insight, competitor benchmarks and performance learnings to improve results.

You will actively champion customer and user experience in the territory, applying automation and journey best practice to improve relevance and effectiveness. Using analytics and performance insight, you will test, refine and optimise journeys, ensuring CRM activity is fully integrated across channels and supports brand visibility and consistency in the UK & ROI market.

Data and insight are central to the role. You will monitor campaign performance, produce KPI reporting, test and optimise CRM activity, and support the rollout and ongoing optimisation of our new B2B website from a territory CRM and lead‑management perspective.

You will also play a key role in delivering lead generation and lifecycle activity locally, running funnel analysis, managing lifecycle campaigns, strengthening customer relationships and exploring opportunities for cobranded or partner communications that are relevant to the UK & ROI market.

Alongside this, you will support the operational rollout of marketing automation tools, collaborate closely with Sales to improve lead conversion, and contribute to the deployment of AI‑driven CRM initiatives, focusing on practical application and scalability at territory level.

You will also own the operational management of all UK & ROI websites, ensuring content, journeys and functionality are kept up to date, accurate and optimised for local market needs. This includes implementing and maintaining centrally driven website changes, working with central teams and partners to ensure updates are deployed effectively, tested thoroughly and adapted where needed to maximise performance in the UK & ROI.

Finally, the role includes people management responsibility through day‑to‑day support of Marketing Apprentices. This provides a development opportunity to build line‑management experience by prioritising tasks, providing guidance and supporting apprentices to deliver high‑quality operational work.

Working arrangement (Keele-based)
This is a hybrid role. To support collaboration and apprentice development, you’ll spend more time onsite than at home. A fully office-based arrangement is also available.

What’s in it for you?

Comprehensive benefits package:

• Starting salary £50,456 + up to 14% bonus

• 25 days holiday a year, in addition to bank holidays, with the number of holiday days increasing after two years of service.

• To further enhance your life-work balance, with hybrid working and the flexibility to buy or sell additional holiday days.

• Salary sacrifice pension scheme with generous employer contributions & life assurance & Income Protection add-ons.

• Salary Sacrifice EV Car Scheme

• FREE premium tyres for your vehicle

• Option to purchase Michelin Shares, become a company shareholder

• Enhanced maternity/paternity leave to support you during important family moments

• Health cash plan that helps you save on essential healthcare expenses such as dental and optical services.

• FREE digital GP, mental health counselling, nutritional consultations, and second medical opinion, plus an annual health check.

• Employee Assistance Programme provides free, confidential advice and counselling

• In-house training centre providing various training programs and courses to help you enhance your skills and achieve your career goals.

About Michelin:

As the leading mobility company, we work with tyres, around tyres and beyond tyres to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tyres, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech.

Next steps:

If you’ve got this far, then this is definitely the role for you. Apply now. Send us your CV and let’s talk about next steps.

Our Commitment to Inclusion

At Michelin, we acknowledge that a diverse and inclusive work environment is fundamental to driving innovation, nurturing creativity, and establishing a space where each employee can thrive and succeed. As a dedicated equal opportunities employer, we welcome applicants from all backgrounds to apply and contribute to our team. We strongly believe that diversity enriches our work culture and drives our success.

Furthermore, we understand the importance of creating a supportive and inclusive interview process. Should you require any reasonable adjustments to facilitate your participation, please don't hesitate to let us know.