Marketing

Offer published on 2026-05-25

Michelin Retail Development Consultant - Join our Talent Pool!

  • Location
    : Ho Chi Minh City, Vietnam
  • Contract Type
    : Regular

Open positions

Michelin Retail Development Consultant - Join our Talent Pool!

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Inspire Motion for Life with Michelin!

https://jobs.apac.michelin.com/

A pioneer of engineered materials, Michelin is building the world’s leading manufacturer of life-changing composites and experiences.

Join Michelin Vietnam as a Retail Development Consultant today to move your career forward, unlock exciting opportunities, and be part of a world-class organization committed to a better, more sustainable world.

WHY MICHELIN ASIA PACIFIC?

  • Career Progression: Start your career adventure and build the skills and experience to develop in new directions.
  • Wellbeing and Inclusion: At Michelin Vietnam, experience a supportive, inclusive culture that creates space for collaboration and new ideas.
  • Become A Player In A Dynamic Global Brand: At Michelin, we deliver products and experiences that transform everyday moments into extraordinary ones. Join us on our journey to innovate and contribute to exciting projects that impact our world.

OUR TEAM:

At Michelin, Distribution is not only about products — it is about developing a stronger, smarter, and more customer-centric retail network. This Retail Consultant Development position plays a key role in supporting Michelin Car Service partners through standardized processes, retail capability building, and digital adoption, helping enhance customer experience and strengthen our presence across the country.

Working closely with commercial and regional stakeholders, our teams contribute to the growth and performance of the retail network by improving operational efficiency, supporting dealer development, and driving sustainable business growth.

We are building a best-in-class, data-driven organization powered by collaboration, digital capabilities, and continuous people development. In this role, you will be encouraged to think end-to-end, challenge the status quo, and leverage insights and technology to create meaningful improvements.

Guided by Michelin’s People × Profit × Planet ambition, we believe performance and responsibility go hand in hand. If you are passionate about retail development, operational excellence, customer experience, and driving positive impact, we would love to connect with you.

MISSION:

In this role, he/she/they will

- Increase and improve the Franchisees business aligned with the Franchisor strategy and goals

- Implementation of the Michelin Car Service (MCS) standard operational procedures (SOP)

- Support deployment of MCS brand activities (promotion, corporate communication, positioning)

- Business development consultant.

MAIN ACTIVITIES:

1. Durable partners shop development:

a) Implement and achieve the number of durable partner shop's objective, to ensure the leadership on both quantity and qualitative objectives

b) Deploy the working process and methodology, negotiation, business plan per POS definition, contracting and follow up actions.

c) Support new candidates and set up new dealers

2. Support business development

a) Responsible for the shop business result (all business sell-out result) by monthly review regarding key operation indicators and define action plan with shop owner for further business improvement.

b) Fully monitor and control SOA and sell-out volume of Michelin group brand product.

3. Level of service:

a) Take initiatives to be expert on retail shop daily operations and key technical skills on each category business

b) Develop and implement SOP’s, technical and commercial training

c) During daily visit, present on site follow up audit and business result analysis with shop owners and take immediate actions for improvement

d) Responsible for the shop audit and consumer satisfaction result on service quality at shop level. Define an improvement action plan if needed

4. Business Alliances

a) Identify and develop potential business that is aligned with the image and concept of the Michelin guideline.

b) Improve turnover and profitability with business alliance products and services

c) Increase professionalism of service offered by Michelin network through partnership with business alliance

5. Branding

a) Support in his/ her area of influence the implementation of the branding strategy and activities locally

b) Support in his/ her area of the activity the implementation of national exclusive promotions/ support to the network, as well as the branding activities.

WHO WE ARE LOOKING FOR:

Required:

  • Minimum bachelor's degree in technical automotive
  • Technical competencies in light mechanical (mandatory)
  • Experienced in automotive industrial, service or training process.
  • At least 3-5 years’ experience in relevant experience.
  • Strong project management skill
  • Experienced in training
  • Proficient in English both speaking and written is a MUST
  • Strong in communication and presentation
  • Good at interpersonal skills (MUST)
  • Excellent organization skill are essential as well as performance monitoring
  • Able to travel, working in the field with a potential of outside standard working hours, including weekend
  • Based in HCMC

APPLICATION PROCESS:

  • Apply via Michelin Careers Website
  • Application deadline: Applications are reviewed on a rolling basis
Apply