Associate Marketing Manager Passenger Car

Associate Marketing Manager Passenger Car

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KEY EXPECTED ACHIEVEMENTS

Business Partnering & Co-Development (adopt and adapt)
•    Assists the stakeholders in the development of value propositions and provide support on the marketing strategy. 
•    Works closely with stakeholders to understand customers’ goals and ensure they get the full value from the solution and the right Sales support.
•    Works closely with stakeholders to help define user stories, training, etc.
•    Monitors service/partnership arrangements to ensure that the objectives remain on target . Escalates problems when applicable.
•    Facilitates open communication/discussion between stakeholders (KAM, Service Consultant, sales, customer, partners,etc), using feedback to assess the situation and propose rectification .
Branding and Segment operational management of Go To Market 
•    Gathers information from the customer to understand their needs  and detailed requirements.
•    Provide feedback concerning gaps in the G2M approved marketing strategy, in order to ensure clarity and alignment between the stakeholders 
•    Own the ongoing analysis (volumes, Share of market, competitive landscape). 
•    Use customer data to identify and segment locally the customers/end-users/market.
•    Identifies customers to be targeted by the service offerings according to the segment defined.
•    Steer the service demand estimates and assist in the commercial steering (S&OP, PILCO). 
•    Manages and facilitates communication between colleagues to meet the objective/goal.
•    Deploy the Customer Experience strategy defined by the CEM/Marketing
•    Provide input and make recommendations to the right market pricing 
Run and Improve
•    Monitors service offer/brand awareness/performance to help  identifying possible changes in service strategy.
•    Collaborate with BSM/Operations  by providing recommendation for enhancing/updating  the service offer and collaborate
•    Work in conjunction with Training to ensure the implementation and awareness the service offers.
•    Manages the service Marche Courante and Run & Improve cycle including service level agreements with various stakeholders.
•    Implement new offers (product launches/services) and continue to monitor and promote existing offers
•    Engage Sales Force in the launch execution of new offers and provide corrective measures as needed through the Pilotage process, perform analysis and present recommendations to Senior Staff.  
•    Execute new service launches, assuming leadership role from BSM post- G2 consistent with Marketing strategy approved at G2