SENIOR CAMPAIGN MANAGER (F/M)

SENIOR CAMPAIGN MANAGER – B2PRO (F/M) 

MICHELIN LIFESTYLE 

CONTEXT OF THE JOB 

Within the Michelin Group, the Business Line Lifestyle is structured around several brands: Michelin Guide (restaurants and hotels selection), Tablet Hotels (hotels selection), Robert Parker Wine Advocate (Wine selection), Via Michelin and Licensing. 

The Business Line Lifestyle is undergoing some major evolutions. The recent period of restructuring combined with the expansion of its international footprint has resulted in a significant improvement in its economic performance.  

While building on its B2B foundations, today's growth strategy also aims to leverage our distinctive assets and focus on B2C & B2PRO (restaurants & hotels professionals) to drive brand preference and customer engagement. To this end, Michelin Lifestyle is recruiting a talented Senior Campaign Manager to help drive innovative and impactful campaigns for the B2PRO segments.  

JOB PROFILE SUMMARY 

Reporting to the Head of B2PRO Acceleration Plan, you will be responsible for defining and managing end-to-end campaign strategies, from concept creation to execution, ensuring each action aligns with the brand’s goals and delivers upon the business objectives. You will be working closely with teams from different departments, such as data, product, sales, and creative to create persuasive messaging and engaging materials that will appeal to the target audience. 

MAIN EXPECTED ACTIVITIES 

• Drive the definition, development and implementation of omni-channel campaigns to enhance brand awareness, increase professionals’ engagement and revenue generation 

• Collaborate with the Marketing and Business team to define campaign goals, target audience, messaging 

• Leverage knowledge of the hospitality industry, analytics and experimentation capabilities to build innovative communication strategies to increase engagement 

• Liaise with multiple stakeholders to ensure consistency and make sure that the campaigns are aligned with the Business Line objectives. 

• Secure that best-in-class analytical techniques (datamining, segmentation, predictive modelling) are applied to continuously improve campaign strategy and results 

• Lead cross-functional team projects across a wide range of stakeholders, clearly aligning business and data needs to meet engagement requirements 

• Oversee budgeting and resource allocation for campaign initiatives 

KEY EXPERIENCES 

• A proven track record of successfully managing Campaign and Customer loyalty 

• Ability to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budget 

• Experience in cross channel marketing campaigns: including direct mail, website, App, email marketing and social media 

• Experience in the hospitality industry is a plus. 

REQUIREMENTS 

Education and Experience 

• Master’s degree in marketing digital, Communications, Business or a related field. 

• Minimum of 5 years of experience in Campaign Management 

Skills and competencies 

• Experience in campaign management and data analysis 

• Focus on enhancing personalization and omnichannel strategies 

• Ability to drive campaigns improvements and manage multiple projects 

• Proficiency in Microsoft Office Suite and project management tools 

• English: C1 level required 

• Knowledge of the Imagino tool for campaign management is a plus. 

Personal attributes 

• Strategic thinker with a results-oriented mindset to align campaigns with business goals 

• Excellent conversational and problem-solving skills, with the ability to convey complex information clearly and concisely 

• Creative and customer-centric minded 

• Ability to analyze data and insights to inform decisions and improve campaigns 

• Ability to build relationships at all levels of the organization 

• Enthusiastic and motivated by challenges 

• Flexibility to handle the role’s additional duties, if any