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Community Engagement

Michelin is committed to living in harmony with local communities throughout North America to create a better way forward through increased mobility and sustainability.

Michelin challenge education

This year, Michelin North America celebrates 10 years since the launch of its signature education program, Michelin Challenge Education. Michelin Challenge Education provides much-needed human capital to public Title 1 elementary schools in the forms of tutors, mentors, and lunch buddies that positively impact the lives of disadvantaged children. Since its launch in 2009, the program is part of 23 schools in North America where more than 500 employee volunteers visit weekly. Michelin had donated more than 150,000 books to local elementary school students over the past ten years.

Watch a brief overview video about Michelin Challenge Education and its impact in the communities where we live and work.


Challenge Education

Boost local economic growth and engage in personal development of residents

As a primary focus of community relations, Education and Workforce Development starts in elementary school with programs like Michelin Challenge Education through college and beyond with initiatives like the Tech and Manufacturing Scholars Programs. Michelin works diligently to ensure that everyone in the communities where we live and work have the opportunity for success. Michelin Development North America has invested over $10 million in a wide variety of small local businesses since 2006. Under the Michelin Development Program launched in Ontario, Alabama and South Carolina, the Company is investing increasing quality, sustainable jobs, and is effectively contributing to local communities' economic prosperity.

Michelin impacts local communities

$3.5 Million contributed in 2018 across 19 communities in 2 countries

$2.7 Million contributed by Michelin and employees to United Way in 2018

$763,000 raised for 10 local charities (women's shelters, mobility initiatives, education)

6,670 Employees volunteered 121,383 hours or 15,172 days across North America

500 Employees volunteered as tutors and mentors in our public schools

1,188 Tires were donated to community organization in 2018

Other projects:

Craig Brown, The Greenville Drive, Greenville SC

"Michelin is a founding community partner of the Greenville Drive. The Reading All Stars Program is the Drive’s ultimate example of community impact and engagement with more than 600,000 student participants in the last decade. This program has dramatically impacted academic achievement and literacy with students across the region."

Craig Brown, The Greenville Drive, Greenville SC

Enhance environment in and around community

We are working state-by-state to generate awareness and have asked state officials and agencies to adopt standardized tire safety in their driver's education materials. Since the beginning of our efforts, all 50 states and the District of Columbia have committed to change their driver's education materials to include comprehensive tire safety information. These include states with high concentrations of teen drivers like Florida and Georgia, which have the third and tenth highest numbers of licensed drivers in the country.

Find out more


Our Ambitions


Will Whitley, Director of State, Local Government Affairs and Community Relations, Michelin North America

"At Michelin, we make tires for almost everything that moves, but our vision is to give people everywhere a better way forward by leading the way in responsible sustainable mobility. We have a long history of engaging with initiatives that show that we care about employees, the environment, shareholders, customers, and the communities that where we operate. Through sustainable endeavors like Michelin Challenge Education program, a partnership with Yellowstone National Park, and the Michelin Tech Scholars programs, our goal is to provide meaningful ways that our employees can use their time, talent, and treasures to make impacts in the local communities where they live and work."

Will Whitley, Director of State, Local Government Affairs and Community Relations, Michelin North America

Michelin corporate foundation

The Michelin Corporate Foundation was created in January 2014 as an initiative of Mr. Jean-Dominique Senard, president of the Michelin Group. In line with the commitments and values of the Group, The Foundation operates in five key areas: sustainable mobility, education and community, protecting the environment, sport and health, and heritage and the arts. The activities of the Foundation follow a signature theme of "Helping people move forward," and seek to promote long-term projects in all countries where Michelin is present.


In the US:

Smiling - Michelin in the US

Student Programs

Greenville HNA - Pin Location

Michelin in the US

Diversity Bib Heart Hands


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