Retail Marketing Team Leader (Experienced Level Professional)

Offer published on 2022-11-10
Location :
GREENVILLE, SC, United States of America
Sector :
Contract Type :

Open positions

Retail Marketing Team Leader (Experienced Level Professional)

Michelin, the Worldwide leader in Tires, is hiring!

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The future of shopping is frictionless, experiential, and omnipresent. You will lead the Retail Marketing & Ecommerce team in planning, developing, and implementing retailer-specific marketing initiatives to create compelling, seamless and rich shopping experiences through digital/physical touchpoints. You will create joint value for shoppers, retailers, and our brands, while delivering strategies that close the sale for Michelin’s brands across the retailers points of purchase. You will establish the function as an integral growth engine for the B2C branded business. You will collaborate with external partners and internal stakeholders in Sales, Category Management, Brand Marketing, Global Marketing, and Finance. This role is a team leader and reports to the Senior Director, Michelin Brand and E-Commerce/Web.

Core Responsibilities:

Business Partnering & Strategic Selling

Collaborates and builds alliances across the business to deliver marketing strategies that maximize impact

  • Partners with sales leadership and category management to identify business growth opportunities that increase Michelin’s share
  • Establishes shared annual account goals with sales leadership and category management
  • Influences & partners with customers to improve the overall tire buying experience for consumers and drive e-commerce
  • Presents Retail Marketing topics in key customer forums including Top to Tops, customer marketing meetings, sales customer meetings, etc
  • Integrates and collaborates with cross-functional partners to deliver against customer retail marketing strategies
  • Leverages internal eRetail capabilities & platforms to advance in region execution; influences global capabilities to meet NA region needs
  • Drives integrated marketing planning with key customer accounts, calendarizing initiatives and collaborating on deployment

Retail Marketing Function Building

Develops and advances Retail Marketing as a core marketing capability, expanding our influence beyond the region

  • Creates the 3-year vision for advancing the Retail Marketing function in North America
  • Annually assesses innovations and technologies in digital commerce to inform Michelin North America’s Retail Marketing capabilities
  • Identifies and deploys capabilities, tools, and processes that can evolve and enhance Retail Marketing performance
  • Partners with cross-functional leaders to elevate cross-team connectedness, simplify workflows, and expedite speed to market with initiatives
  • Establishes the mechanisms (forums, reporting, deliverables etc) to drive Retail Marketing accountability & visibility with senior leaders and cross-functional teams.
  • Empowers team to contribute to Retail Marketing function development by appointing captains over key topics (e.g. Customer Reviews, Retailer Media, Performance Measurement etc)
  • Socializes and seeks opportunities to expand North America Retail Marketing capabilities globally to benefit the overall business
  • Builds scalable Retail Marketing solutions that can be leverage across our dealer base

Marketing Strategy & Planning

Sets strategic vision and drives implementation of marketing plans to deliver against annual brand and sales goals

  • Translates the annual brand strategies and goals to marketing activation at Retail, drawing connections between brand initiatives and the retail channel holistically (key customers/independents, online/offline etc)
  • Leads the annual planning process for Retail Marketing establishing key objectives, goals, and Retail Marketing budget
  • Manages the team development of annual account strategies that establish customer level marketing initiatives and programs that deliver joint value – identifying key accounts goals and deliverables for the year
  • Supports and helps create the retail go-to-market strategy for new product launches across brands
  • Manages Retail Marketing budget throughout the year ensuring delivery against plan and adapting in-year investments as needed
  • Oversees national retail program and promotional strategy development and deployment

Channel Marketing Deployment

Delivers results through marketing strategy deployment in the channel and across retail customers

  • Drives CX enhancements with retail customers to improve the tire buying experience to deliver joint value (consumer, customer, Michelin)
  • Achieves new product launch goals through go-to-market launch plans and strategies
  • Leads the team to establish digital fundamentals across our retailers’ websites to drive both traffic and conversion for Michelin products (e.g. retailer media, product content, search optimization and ratings and reviews etc)
  • Works with creative agencies to design best in class content for PDPs, Brand Stores, and in-store communication points
  • Oversees team delivery on driving traffic to retailers points of purchase and conversion tactics supporting Michelin’s brands
  • Provides input on new product sell-in deck for customers and selling/training materials for customers
  • Advances overall promotional strategy and integrated marketing support at retail customers

Measurement & Insights

  • Identifies and understands shopper needs and purchase barriers; ultimately, designing Retail Marketing strategies to address them
  • Develops systematic performance measurement for the channel, retail accounts, and marketing tactics (retailer media, content etc)
  • Establishes and advances the promotional performance evaluation process and ensures post event performance recaps are authored
  • Collaborates with agencies/internal business partners to develop dashboards and other reporting capabilities
  • Leverages reporting and performance metrics to optimize in-year strategies and to inform annual planning
  • Socializes team performance results in a regular cadence ensuring visibility of work among cross-functional partners and leaders

Hire & Develop the Best

  • Demonstrates leadership principles based on Michelin’s ICARE model
  • Communicates expectations and objectives providing ongoing feedback and addressing shortcomings
  • Balances the workload, commitments, and priorities of individuals vs the company when setting expectations and assigning work
  • Develops and supports employees' career plans and learning opportunities
  • Provides stretch projects to continue employee growth and development

What you Bring:

  • Digital marketing and e-Commerce experience, coupled with knowledge of retail and technology landscape.
  • Ability to create a vision and motivate teams and the broader organization to action, delivering business results.
  • Strong leadership skills and the ability to prioritize, delegate, and execute in a high-performing environment.
  • Strong interpersonal skills; able to work with and influence people at all management levels, whether customer or internal.
  • You are a true business owner; comfortable with decision making and calculated risk taking for the benefit of your business.
  • Experience communicating complex and/or detailed information to multiple individuals and audiences in both written and verbal methods.
  • Excellent organizational and planning skills, with experience building strategic and tactical plans.
  • Experience managing an e-Commerce team is a plus.

What you Need:

  • BA/BS Degree in Marketing, Digital, Business or related discipline
  • A minimum of 5 years of Marketing experience in Digital and/or eCommerce Marketing
  • Experience in delivering business results and driving transformation.
  • Experience in global corporation is preferred.
  • MBA is a plus.


Moving Forward Together: Apply Today!

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.  


Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases.  


Headquartered in Greenville, S.C., Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada. 


Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year. 


Michelin’s status as a great place to work has been validated by the leading authorities on workplace culture:  

·       Forbes list of “Most Diverse Place to Work” and “Best Employer for New Grads” 

·       Fortune list of “World Most Admired Companies”  

·       Voted on the top 50 Employers list by the readers of Minority Engineer magazine, Women Engineer magazine and STEM Workforce Diversity magazine. 

·       Top Company for Women to work for in Transportation. 


Michelin takes an advanced approach to career development, ensuring that you will come for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers. 


Apply now and start your own mobility journey with Michelin today.  



Total Rewards: 


Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as: 

·       Paternity leave 

·       Maternity leave 

·       Tuition reimbursement 

·       Family health care centers and fitness facilities at several company locations 

·       Fitness membership reimbursement through a network of nationwide facilities 

·       529 college savings plan 

·       A 401(k) match 

·       Free tires based upon years of service 

·       An Employee Assistance Program 

·       A relocation assistance program  

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled.  If you need accommodation for any part of the employment process because of a disability, please contact us at 

This position is not available for immigration sponsorship